People Intelligence for sales research
People Intelligence helps a team find and evaluate people using more than a title or company filter. In Lumnis, the team defines a Persona and its requirements; Lumnis researches public evidence, assesses each person against those requirements, and explains why the result may matter now.
Start with the person your team actually wants to find
A job title is rarely an ideal customer profile. The same title can represent different responsibilities, markets, company conditions, and levels of relevance.
Lumnis begins with a Persona: your description of the roles, companies, requirements, and context that matter. That definition becomes the standard against which results are researched and reviewed.
How People Intelligence works
1. Define the Persona
Describe the people and companies your team cares about. Add the requirements that make someone relevant to the current sales thesis rather than relying only on a broad database filter.
2. Choose the search
Use the search approach that fits the job. The target definition guides what Lumnis should look for and which evidence may be relevant.
3. Review each person
Lumnis evaluates people against the Persona and can show supporting public evidence. The result is a researched reason to pay attention—not a guarantee that the person is ready to buy.
4. Continue the work
Move useful results into a Project, Pipeline, campaign, or approval workflow. A person can review, accept, reject, or refine the result before a downstream action.
Evidence that can make a person relevant
The right evidence depends on the team's thesis. It may include:
- role and company context;
- recent public activity;
- hiring and organizational context;
- company events or changes;
- attention related to a competitor or market topic;
- available relationship or warm-path context.
Coverage and freshness vary by source and result. A useful reading shows the as-of date where available and keeps the evidence close to the conclusion.
See why a result appears
| Layer | What to review |
|---|---|
| Match | Which Persona and requirements the person appears to satisfy |
| Evidence | Which public observations support that assessment |
| Timing | When the relevant activity or company change occurred |
| Inference | Why the evidence may matter to your sales thesis |
| Unknowns | What cannot be established from public information |
| Next move | Whether to validate, research further, route, or begin a careful conversation |
This structure makes disagreement useful. A rep can reject the inference without losing the underlying evidence, and the team can refine the criteria rather than trusting a black-box rank.
More than a contact list
| Approach | What it gives you | What remains for the rep |
|---|---|---|
| Contact database | Records, filters, and enrichment | Decide which records matter and research why |
| Manual profile research | Deep context for a small number of people | Repeat the work across every target |
| Intent feed | Activity that may indicate interest | Interpret the activity for this person and this thesis |
| Lumnis People Intelligence | A person, requirement-level assessment, public evidence, and a reviewable reason | Inspect the reading and choose the next move |
People Intelligence can work alongside databases, networks, and CRMs. Its job is to make the decision before action more useful and more inspectable.
Public evidence does not reveal private intent
Recent activity can make outreach timely. Hiring can suggest a changing priority. Attention to a market topic can justify a closer look. None of those observations proves a private buying plan.
Lumnis treats that boundary as part of the product. It shows what was observed, why it may be relevant, and what remains unknown so the user can make a proportionate decision.
Connect people to company context
A person rarely matters in isolation. Company events, hiring, market position, and the roles around a possible purchase can change how a team reads the same individual.
Use Account Intelligence when you already know the company and need a deeper, dated view of what is happening there. Use People Intelligence when the job begins with finding the right people across a market.
Frequently asked questions
What is people intelligence?
People intelligence is researched context about people that helps a team make a decision. For sales, that means evaluating a person against the team's target criteria and showing the public evidence behind the assessment.
How is People Intelligence different from a contact database?
A contact database is designed to supply and enrich records. Lumnis People Intelligence is designed to explain why a person may matter to a specific team's thesis. The products can be complementary.
What evidence can Lumnis use?
Depending on the search, evidence can include role and company context, recent public activity, hiring, company events, and competitor- or market-related attention. Not every source is available for every person, and source freshness should be reviewed.
Can Lumnis prove that a person intends to buy?
No. Public evidence can support a reason to investigate or engage, but it cannot reveal an unpublished private decision. Lumnis separates observations from the inference your team must review.
Why does a Persona matter?
The Persona supplies the team's definition of relevance. Without it, a result can only be broadly plausible. With explicit requirements, a reviewer can see which criteria appear to be met and where the evidence is incomplete.
What happens after I find a person?
Useful results can continue into Projects, Pipelines, campaigns, and Approvals. Lumnis prepares the research and decision context; your team remains responsible for what happens next.
Find people for a reason
Define the people your team cares about, then review the evidence behind every result.
Book a working session · See how buyer signals should be interpreted