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MIT E14 FundSisu
Turn market changes into your next move.

Continuous GTM intelligence

Know who to prioritize. Give them a reason to engage.

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AfterQuery
Crative
Curanostics
Metal
Sisu
Solitude Labs
Ventus AI
Work and Solutions
Lifted
Remote Control Enterprises
Why continuous matters

Your go-to-market team is flying blind.

The right timing comes from connecting signals, not chasing one.

Buyers move through four stages. The window to act is in the middle two.
Not looking
This is the window to act.
Feeling the pain
Pain postsTopic engagementRelevant hiring
Comparing options
Competitor engagementReview activity
A CFO
Commented · 3 weeks ago

“Our legacy ERP is where projects go to die.”

Feeling the pain out loud. Reach out before the eval starts.

A founder
Replied under a VC's post · this week

“Pitch us in the comments. We are deploying this quarter.”

Buying this quarter and says so. Get there before the shortlist forms.

B
A security team
Hiring + competitor engagement

Hiring platform security engineers while team members engage with two competing vendors.

Together, these signals point to an active evaluation window.

Already chosen

Lumnis finds who's inside this circle, every week.

A buyer is in the window about 3% of the year. The game is knowing who's in it this week.

Continuous intelligence, put to work

Continuous account prioritization

Lumnis monitors your account tiers and delivers weekly priorities, with evidence and next steps.

Scroll to follow the cycleLearn more
Read the diagram
  1. Your account tiers

    You set the tiers and criteria: Tier 1, AE-owned named accounts reviewed weekly; Tier 2, SDR-managed accounts reviewed weekly; Tier 3, programmatic coverage monthly.

  2. Lumnis stacks signals

    Lumnis combines buying-group posts and engagement, hiring and role changes, company events and news, and CRM context such as stage, owner, and history. Weekly signals build on your CRM history.

  3. This week's priorities

    Illustrative weekly review: 2,600 accounts monitored, 180 with new signals, 12 worth reviewing, and 4 prioritized for outreach.

  4. Your account brief

    Brightvault, Tier 1. Why now: buyer engagement, a new security leader, and hiring point to a timely conversation. Evidence: Sep 8, two buyers engaged a competitor; Sep 5, a new security leader was announced; Sep 3, five platform roles were posted. Next move: send a tailored note about platform security hiring. Owner: assigned account executive.

Fewer, better touches. Coverage across your account list. A record of signals and follow-ups.

Compounding audience engine

You define the ICP. Lumnis runs prospecting, connections, research, content, and follow-up.

  1. Find the right prospects

    Lumnis finds people at ICP-fit accounts and builds a fresh prospect list each week.

  2. Grow your audience

    Lumnis sends weekly LinkedIn connection requests to those prospects.

  3. Research buyer priorities

    Lumnis identifies the questions, pains, and topics your audience cares about.

  4. Publish relevant content

    Lumnis turns that research into daily or weekly posts.

  5. Follow up on engagement

    Lumnis identifies who engages and reaches out with relevant context.

Engagement and replies improve the next cycle.

Outcomes

  • An audience of relevant buyers
  • Buyer-informed content
  • Pipeline from engaged buyers
Scroll to follow the cycleLearn more
Read the diagram
  1. Find the right prospects

    Lumnis finds people at ICP-fit accounts and builds a fresh prospect list each week.

  2. Grow your audience

    Lumnis sends weekly LinkedIn connection requests to those prospects.

  3. Research buyer priorities

    Lumnis identifies the questions, pains, and topics your audience cares about.

  4. Publish relevant content

    Lumnis turns that research into daily or weekly posts.

  5. Follow up on engagement

    Lumnis identifies who engages and reaches out with relevant context.

An audience of relevant buyers. Buyer-informed content. Pipeline from engaged buyers. Engagement and replies improve the next cycle.

Two workflows. One learning loop.

The audience engine creates engagement signals. Those signals improve account prioritization. Sales outcomes then shape the next round of audience, content, and priority decisions.

  1. Create attention

    Build the right audience with relevant content and interactions.

  2. Observe response

    Connect engagement and replies to people and accounts.

  3. Prioritize accounts

    Use those signals to decide which accounts matter now.

  4. Act

    Reach out with context from what each account cares about.

  5. Learn

    Use replies, meetings, and pipeline to refine audiences, content, and priorities.

Create better attention

Every interaction makes the next week’s priorities smarter.
The intelligence map

What a team with perfect information would know.

Everything knowable about one buyer
01

Person engagement

Competitor, rep, and content engagement; LinkedIn activity.

02

People movement

Job changes and champion moves.

03

Company hiring

Postings, first-of-function hires, and hiring clusters.

04

Company events

Funding, leadership changes, layoffs, and press.

05

Digital footprint changes

Website, pricing, and tech-stack changes.

06

Market conversation

Reddit, X, YouTube, reviews, and category language.

07

CRM context

Existing contacts, prior conversations, pipeline stage, wins, losses, and usage.

08

Relationship graph

Warm paths, former colleagues, and existing contacts.

09

Commercial signals

Public contracts, filings, and vendor switches.

10

Sales activity

People and companies your team is researching, contacting, and advancing.

GTM intelligence infrastructure

One intelligence layer. Every GTM function runs on it.

Various signals,
monitored continuously

The layer

Continuous GTM intelligence

Prospecting

Who is worth reaching now, and why?

Messaging

What does this market care about?

Ads & content

What should we create and promote?

Churn detection

Who is becoming at risk?

And much more.

Signals in, judgment out

One shared record

One intelligence record. Human-readable. Agent-ready.

The same GTM intelligence can guide a rep's judgment or give an agent the structured context it needs. Nobody has to translate a second source of truth.

Shared intelligence record

Brightvault · account brief

Updated this week
Signal cluster
Competitor engagement · hiring cluster · new security leader.
Why it matters
Three related changes point to an active evaluation window.
CRM state
Known contact · active opportunity · evaluation.
Warm path
A former colleague is connected to the buying group.
For your team

A reviewable brief

Why this person, why now, the evidence behind the judgment, and the next move a human can approve.

For agents, through MCP

Structured context your agent can call

Lumnis MCP gives Claude, Cursor, and other MCP clients the same evidence, sources, CRM state, permissions, exclusions, and available actions.

https://app.lumnis.ai/mcp
Explore Lumnis MCP
The trustworthiness of the research enables us to do serious personalization.
Account executive·Seed-stage AI company
Integrations

Plugs into your stack

Push ranked, signal-annotated lists into the tools your team already runs: Salesforce, HubSpot, Outreach, Salesloft, plus the data infrastructure we built in-house so you don't stitch it together.

HubSpot
Attio
Outlook
LinkedIn
MCP
Built-inDomain provisioning
Built-inDelivery monitoring
Built-inEmail + phone enrichment
Resources

Go deeper on continuous GTM intelligence.

Explore all resources
Featured guide

Continuous account research

See how named-account research stays current, ties each change to your sales thesis, and gives reps evidence they can inspect.

Read the guide

Buyer intent signals

The signal types, examples, and limits behind a useful judgment.

Read

Operationalizing buyer signals

How qualification, account context, review, ownership, and routing fit together.

Read

People and company intelligence

How evidence about people, companies, relationships, and CRM state becomes one usable judgment.

Read

Questions, answered

Everything you need to know about Lumnis. Can't find what you're looking for? Contact us

Stop guessing where to focus.

See what Lumnis would prioritize for your team this week.

No credit card required. Set up in 10 minutes.

Priya Nair
Head of Security·Tributary
Competitor engagement2 rival vendors3d ago

Priya engaged with two competing cloud-security vendors during a SOC 2 project.

Excellent fit96 match · 5 mutual